Uniquely Singapore

we had to take photos for series of montages and subsequently do an assignment trying to sell our Uniquely Singapore. got introduced to ambient media (a form of advertising that appears on billboards, enclosed places such as public transports that are usually extremely eye-catching and maybe interactive) and here are my best selection:

join the race . race against our sceneic backdrops . experience our spirit . be a winner

transforming our MRT transport into a race event, we'd be selling them the experience of taking part in a race, be it as a participant or witness, and to experience Singapore during this Sports Hub times. just a few sample photos for showcase.