true love tattoos

true love tattoo is totally wicked..
ever heard or thought of the idea of tattooing your pumping heart as a sign for love?
this site offers this service, whereby they'll operate and tattoo on the pounding heart, take a polaroid and sew it back.. all for a fee of 7500UK Pounds.
i supposed it's a viral website for a band's new album or something but it is a really wicked idea for promotion..