branding. packaging. part 1

good, inspiring article in Weekend TODAY 16 Sep 06.

So Good You Could Almost Eat It

article talks about the unique packaging done by some of the local enterprises, brands. it's really attractive and eye catching for some of them. local tee company/brand pure milk package their tshirts in milk carton-like boxes when customers purchase their tees. suppergang, local online tshirt designing collective, had their tshirts are packed clear plastic boxes that resembles that of a sushi "take-away" pack, and even have a complimentary pair of chopsticks. the most facinating idea listed in the article: the asylum store, at ann siang road, had their limited edition sneakers displayed in a cake fridge! how creative and special! consumers will definitely get their stocks fresh. hahahaha.

creative bug is creeping onto me and i've been trying to brainstorm for ideas how to package my tees (if i'm really gonna sell them) for quite a while, and this is what i've came up for dirtylaundry.

ziploc bags
where would you dump your soiled, dirty clothes in after, say physical exercises or even a dirty-roll-in-mud type of camps? simply look for a ziploc bag and stuff those dirty laundry inside of course. not only it keeps your bag stain-free from the sweat and dirt, it helps lock the odour within the ziploc bag, hence prevents stinking up the whole public transport. how convenient. but one negative side: it looks and feels army field camp-ish. army guys (including myself) might not buy this idea too well.